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[Chinese shoes Network - brand observation]: The Chinese gymnast Li Ning, who became a hero in 1984 when he won six medals at the Los Angeles Olympics. That the Olympic Games is the new China after a lapse of 32 years to participate in the inaugural Summer Olympics. By 1990, Li Ning founded his own sportswear company Li Ning enterprises (Li-Ning). Li Ning, the company described as a blockbuster, 1999, the company's revenue reached 700 million yuan in China, Nike (Nike) and Adidas (Adidas) more than twice - the two companies in China, income was 300 million yuan and 1 one hundred million yuan. Challenge Chinese middle class consumer spending growing, and they favor foreign brands, plus basketball and football soaring in popularity in China (Nike flagship basketball-related products, while adidas flagship football jordan retro 14 white/fuchsia blast/black -related products), which Nike and Adidas sales in China exceeded the Li Ning Company. policy Initially, the Li Ning Company with foreign competitors coincidence degree target market is very low. Li Ning, the company is selling mass-market casual wear, Nike and Adidas are selling professional standards of sports apparel; Li Ning Company is China's second and third-tier cities, the market leader, Nike and Adidas are Beijing and Shanghai market leader. However, in 2001 (that year China won the right to host the 2008 Olympic Games), the Chinese people's interest in sports has reached a new height. Li Ning, the company tried to emulate foreign competitors marketing strategy. ?? brand ambassador: overseas company hired a star athlete as a brand ambassador, such as Nike and American basketball player Michael ? Jorda Cheap air jordans for sale n (Michael Jordan) signed a contract with Adidas ? Kobe Bryant (Kobe Bryant) signed. Nike also achieved worldwide success with three Chinese sports stars contract, they are hurdler Liu Xiang, tennis champion Li Na and American Basketball Association (NBA) star Yao Ming. Since Li Ning Li Ning is the company's most important brand ambassadors, consumers will start only with gymnastics Li Ning brand products linked. ?? Sponsor: Nike basketball activities in the field of major sponsors, Adidas main soccer field. Li Ning, the company sponsored the Chinese traditional sports strengths, such as diving and gymnastics, but these movements are not attractive to youth soccer and basketball so much. 2004 conducted an initial public offering (IPO), the Li Ning Company purchased the right to use the logo and NBA players in Ch Cheap jordans online ina marketing and advertising. But it is only brought to afford less well-known teams and activities. Li Ning lit marking the opening of the Beijing 2008 Olympic torch, but Adidas has won the sponsorship rights that session of the Olympic Games, which makes the company the right to provide clothing for the Chinese team. ?? logo and slogan: Li Ning's "L" brand logo and Nike's "Whirlwind" (Swoosh) logo strikingly similar, and it's "Anything is possible" (Anything is Possible) advertisement also with Nike The "Just do it" (Just Do It) not much difference. 2010, in order to attract "90" generation, Li Ning, the company launched a new effort. But the new slogan "to change it" (Make the Change) did not stimulate the enthusiasm of the target audience, but also alienated now on the age of the original customer base. ? Cheap foamposites for sale ? Pricing: Li Ning price increases in 2010, but the high-end customers find quality Nike and Adidas still better, while the low-end customers to choose the other lower-priced domestic brands. Results At the end of 2005, Li Ning Company has 3,373 stores, after three years of development to 6245 stores, including new stores opened in the host city of the Olympic project. Although Li Ning Company revenue in 2008 rose 54%, thus exceeding the Adidas, but the latter again by 2010 ahead of Li Ning Company. Slowing inflation and economic growth began to affect consumer confidence. In 2011, the overall growth of sports apparel sales in 2010 from 20% to 13%. Nike, Adidas and Li Ning, the company's sales revenue in 2011 was 2 billion, 1.7 billion and $ 1.4 billion. The first half of 2012, sales growth of Nike and Adidas, L Cheap foamposites for sale i Ning sales decline. lessons Li Ning, the company failed to adapt to market development, its location so that consumers confused. The company's logo and slogan and too similar to its competitors, which makes consumers think it is an imitator. brand companies must understand their audience, and constant innovation to meet changing consumer tastes. A brand in order to raise prices, must be a corresponding increase in their quality. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)Sports players to join Jeremy Scott adidas Originals launched in 2012 spring and summer series 2012-02-20 15:15:49 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network] Print & nbsp; Close Chinese shoes Network February 20 News from the adidas O cheap jordans riginals and Jeremy Scott have launched the 2012 spring and summer series of two running shoes, the more surprising that exciting design will not disappoint. At first count has based its tail for a specific topic, namely Leopard Tail running shoes, just like before adidas Originals and Jeremy Scott shoes together to create themes, like animals, such as Bear GorillaTeddy and running shoes. We also have this JS Wings Air Force Flag of running shoes, which by means of signature of the wings outline, and in red or blue stripes covering the upper, coupled with a white star pattern. Related news, which has been exposed a year ago, has a new form of Boost, and Adidas's running shoes at the bottom have launched a new color scheme. The official name of this running shoe is "Adidas A-Team Boost Rogue". From the picture cheap foamposites s released by Instagram user and ICEFUCKINGFIRE, the new two colors of gray and red wine are introduced, and the new shoelace system also has the meaning of "Hu NMD". I wonder when these shoes will be officially released Coming soon?? About our contact, privacy policy, advertising, Recruitment Information 2016LONG7.COM, ALL, RIGHTS, RESERVED / POWERED, BY, LONG7, PROFESSIONAL, SNEAKER, MEDIA, Shanghai, ICP, ready for No.Nike sports players re-launch of Air Max 1 Premium new work shoes 2012-11-04 12:44:37 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: China Apparel Network brand Print & nbsp; Close Chinese shoes Network November 4 hearing, Nike re-disclosure ?? Air Max 1 Premium popular new work shoes, this double Air Max 1 Premium with a new design style beige suede uppers elaborate overall, applied air jordan 11 space jam for sale on the details black brown design embellishment, and even more to the inside made of leather, showing its superior texture extraordinary new look. This double Air Max 1 Premium 2013 first quarter is expected to show up, you have to pay attention to addiction shoe fans can follow the trend of future messages. Related news& nbsp; & nbsp; & nbsp; Chinese shoes Network August 14 hearing, Nike will the world's leading sports and entertainment in an unprecedented way to integrate a world basketball elite teams will work together with world-renowned artists Taiwan performed the common dedication to an unprecedented wonderful event. & nbsp; & nbsp; to break the record many times over platinum record music giant JAY-Z, will hold a concert at New York's famed electronics Radio City Music Hall. In the co-sponsors Nike, Con Retro jordans for sale verse and JORDAN brand, as part of the International Basketball Carnival, 2010 United States men's national basketball team will be the collective appearance after the concert. & nbsp; & nbsp; & nbsp; "JAY-Z can make this world-renowned superstar and the US national team standing together on the remarkable Central Radio City Music Hall stage, opening the first international basketball carnival, We are very excited. This night will go down in history, "Nike global brand vice president and program director Trevor Edwards said," We are also delighted to be able and JAY-Z collaboration Air Force 1s, to commemorate this unprecedented States Participation basketball events. " Nike Tickets The Radio City Music Hall activities distributed to community groups and charitable organizations in the New York area, as well as you jordans on sale mens th clubs and societies. & nbsp; & nbsp; & nbsp; The entire Radio City Music Hall basketball and musical performances will be broadcast live on the International Basketball Carnival FACEBOOK (http://www.facebook.com/wbf) Home . In addition, viewers can also Radio City Music Hall at the end of the event, log on nba.com and usabasketball.com Watch highlights from the show. & nbsp; & nbsp; & nbsp; before to perform at Radio City Music Hall, JAY-Z has teamed up with Nike design created the iconic Air Force 1s series shoes. The all-black sneakers series, is inspired from the International Basketball Festival. Nike shoes will be donated to this academic Shawn Carter Foundation, and the Foundation then these five pairs of shoes a unique place on the auction site the charity auction, raising funds will be made available to scholarship fund and help others get a higher level education. & nbsp; & nbsp; & nbsp; Radio City Music Hall after the unveiling, August 14 to 15 days, the International Basketball Festival will move to New York basketball shrine - located in Harlem Rucker Park, continue this basketball feast. & nbsp; & nbsp; & nbsp; Beijing on August 16, the International Basketball Festival will celebrate its climax in the prestigious Madison Square Garden arena, the US national team will play against the French national team, followed by China Puerto Rico's men's basketball team will face the challenge. & nbsp; & nbsp; & nbsp; New York exhibition in addition to the face of the majority of fans love basketball, but also four national teams before the World Basketball Championship in Turkey important warm-up match. August 28 to September 12, this session will be conducted in Turkish basketball events.Lexdray has your wardrobe make ready for the autumn and winter's arrival, release the science of fabrics made of new fashion series. The brand from New York City to bring the top & durable fabric made of three sweaters: Chamonix T-shirts, Banff hoodies and Gstaad zipper Hoodie. The details are easy to include waterproof, zipper pocket design, custom Series Velcro City, and waterproof surface breathable protection of the wool lining throughout the design. Lexdray 2015 autumn and winter "Apres" series can now be purchased online at the same time can be specified in the shop such as Paris's Colette and Diego ACD Gallery San, etc.. Each limited production of 100 pieces, priced at $$225-295. source: Lexdray in the arrival of the NBA all star, as the eastern guard votes ranked first in the Washington Wizards guard John. Wall, not surprisingly, for the second year in a row selected NBA All-Star lineup. 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