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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] Nike is arguably the world's first sports shoe brand, regardless of Skechers, Adidas and Under & nbsp; Armour no matter how hard it is difficult to shake its status. But in the 2014-2015 fiscal year, Nike's brand value created for the industry by surprise. & nbsp; brand the official release of results, Nike's annual turnover of $ 30.6 billion, an increase of 10% over last year. As of May 31, 2015, Nike's fourth-quarter revenue growth of 5%, excluding exchange rate effects, revenue grew 13%. It is worth noting that Nike's turnover increased by 14% in North America, Western Europe, revenue increased 17%. During the quarter, diluted earnings per share increased by 26%, mainly benefiting from universal global store revenue growth, margin expansion and lower investment costs and sales tax offset. The company president and CEO Mark Parker said: "Nike's fiscal year 2015 was an excellent year for the performance of our ability to interact with consumers and the company's own innovation capability has reached an unprecedented growth rate and size, which is to give the brand. the growing power source. Nike brand growth potential has been reached in the history of the commanding heights. " Nike multiple causes of this year's windfall profits. In a recent conference call, noted that the growth of the brand thanks to several successful lifestyle products Series, such as Roshe Run and Air Max 1. Basketball shoes, also achieved strong growth, but Nike CEO Mark Parker is looking for more technological breakthroughs to help brand continued to gain success. Parker said: "Flyknit technology for athletes and our company, have been one of the biggest breakthroughs." NPD analyst Matt Powell estimated that Nike in the past year sold about 350 million pairs of sports shoes. For Adidas, in order to surpass Nike, there is still a long way to go. The following is Nike's fourth-quarter earnings Interpretation: ? Nike's revenue rose 5 percent to $ 7.8 billion, up 13% currency-neutral basis; ? Nike brand revenues $ 7.4 billion, up 13% currency-neutral basis. The main benefit from the growth of almost global stores and major product categories, in addition to emerging markets and the football category. ? Converse brand revenue $ 435 million, up 14% currency-neutral basis. Mainly due to changes in market distribution, implemented in Austria, Germany and Switzerland Direct business, as well as the strong per cheap jordans formance of the brand in the US market. ? Company's gross margin increased 60 basis points to 46.2%. The main reason is the growth in the average selling price of the upgrade and high profitability in growing direct sales business, which was partially offset by increased logistics costs of inputs and products. ? Sales and administration expenses increased by 6% to $ 2.6 billion. Innovation expenditure of $ 819 million demand, fell 7 percent compared to last year, mainly due to the fiscal year 2014 was the high sponsorship of the World Cup. Operating expenses rose 13% to $ 1.8 billion, mainly due to the expansion of infrastructure and investment costs Direct service for user-oriented digital business development capacity is higher. ? Other net income of $ 58 million, including a net foreign currency exchange gains. During the quarter, the Company will estimate the annual foreign exchange gains and losses included in net income in other projects, plus affect the actual conversion process due to changes in exchange rates caused by subtracting the income tax revenue of about $ 37 million in. ? Company's effective tax rate was 17.8%, compared to 23.5%. Mainly due to the 2015 fiscal year in the transition period, the company dealings taxes and expenditure reduction adjustment. ? Net income rose 24% to $ 865 million; diluted earnings per share rose 26 percent to $ 0.98, primarily due to strong revenue growth and gross margin expansion, low tax rates and average diluted shares per weight reduction. 2015 fiscal year income List ? Nike's revenue grew 10 percent to $ 30.6 billion, an increase of 14% in currency-neutral basis. ? Nike brand revenues of $ 28.7 billion, excluding the impact of exchange rate changes, an increase of 14%. ? Neutral currency basis, revenue for the Nike brand wholesale customers grew 10%, while Direct revenue increased to $ 6.6 billion, excluding the impact of exchange rate changes, an increase of 29%. Year-store turnover increased by 16%, online sales revenue growth of 59%, the new store's turnover also increased. That year 2015 ended May 31, Nike brand directly managed stores to 768 compared to last year to 832. ? Neutral currency basis, Nike stores to have achieved global growth, all key product categories including women's, men's and young sports series have achieved growth, in addition to Global Football. ? Converse revenues of $ 2 billion, in currency-neutral basis, an increase of 21%. Mainly due to changes in market distribution, i Retro jordans for sale mplemented in Austria, Germany and Switzerland Direct business, as well as the strong performance of the brand in the US market. ? Gross margin expanded 120 basis points to 46%. The main reason is the growth in the average selling price of the upgrade and high profitability in growing direct sales business, which was partially offset by increased logistics costs of inputs and products. ? Sales and administrative expenses increased 13% to $ 9.9 billion. Innovation expenditure of $ 3.2 billion demand, an increase of 6%, mainly for critical events and product launches, as well as investment Direct and sports marketing areas. Operating expenses increased 16% to $ 6.7 billion, mainly due to the expansion of infrastructure and investment costs Direct service for user-oriented digital business development capacity is higher. ? This fiscal year, other net income of $ 58 million. This year, the company will annually exchange gains and losses included in net income forecast for other projects, the additional impact of adding the actual conversion process due to changes in exchange rates caused by subtracting the income tax revenue of approximately $ 73 million. ? Effective tax rate was 22.2%, compared to 24%, the main benefit from good solution to span multiple jurisdictions tax audit issues. ? Net income rose 22 percent to $ 3.3 billion, reflecting strong revenue growth, margin expansion and the advantages of low tax rates. Diluted earnings per share rose 25% to $ 3.7, reflecting the growth in net income, and diluted average weight per equity decreases. sports fashion are not only popular in today's fashion retail consumers. It is also popular on Wall Street. Such as Nike sports retail giant has in the broader field of retail and apparel sales was a great success, they make more and more Americans will be running equipment, yoga pants and basketball shoes, fashion belt from the gym to the street. The new fabrics, colors and styles to create a new buzzword - sports style, to describe the trend of fashion and sports apparel. Nike gain a much higher than expected turnover and profits, which have benefited from the impact of this "sports" new wave. On Friday, Nike's stock price to new highs, investors are optimistic about the company's prospects. Analysts forecast that the company will continue to take away its primary rival Adidas's market share, including Adidas struggling to defend local markets in Western Europe and the key US market. Sterne Agee analyst Sam Poser, said: "We believe that Nike, Adidas will continue to seize market share." Since sportswear momentum is busy, a lot of sports apparel maker's shares are rising, there is no sign to go unabated. Meanwhile, more retailers, including H & amp; M and Urban Outfitters also expand the brand's sportswear categories to cater to this trend. But apparently pure sports apparel manufacturers such as Nike, Under Armour and Lululemon advantage is more prominent in this regard. Analysts say that within the next year, good spot sportswear continues to persist. Nike company said futures orders up 13 percent compared to last year, is clearly an important signal of future high-demand sports apparel. Millward Brown advertising company announced in 2015 its tenth annual BrandZ ranking results of the world's most valuable brands. There is a point of great concern news: Nike ranked first in the ranking of the most valuable brand clothing. Note that not the most valuable sports apparel brand, but the most valuable brand clothing. Nike hundred ranked No. 28 in the overall brand rankings, while ranking in the top ten clothing brand, which beat Zara, H & amp; M, Ralph Lauren, Hugo Boss and Tommy Hilfiger to be the first. While in the conventional fashion category rankings, it also defeated Louis Vuitton (luxury category # 32) and Hermes (luxury class No. 55). Nike ranking reflects some interesting stuff - the name was not appropriate "sports apparel" is emerging as a rising fashion trend, the most important is that this ranking reflects Nike has ambitions. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: China sports shoes Network)[Chinese shoes Network - Brand News] According to India's "Rubber Market News" reported that Continental tire company is working with adidas to develop high-end cross country running shoes. Adidas will use the Continental tire traction compound technology to ensure that sports shoes on wet and dry roads good grip. Continental tire company, has a good gripping power and control in the development of high performance materials including ice and snow including a variety of road surface, tire manufacturers and outdoor sports shoes manufacturers will face the same challenges. The two companies worked closely under the technical and marketing aspects of this upcoming cross country running shoes. This high trail runners, the Institute Pirmasens test tests on dry and wet road surface with excellent grip in all road conditions and exhibited excellent performance. 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Grossman plans for future large-scale attack casual clothing market, trying to surpass competitors such as Gap clothing company. & nbsp; & nbsp; & nbsp; & nbsp;? According to "USA Today" reported that Mindy Grossman after taking office, immediately began to cut costs, the integration of global resources, overall design by the headquarters, and gradually make Nike's business clothing sector into the track. As of the fiscal year in the end of September this year, sales of Nike sneakers main business sector grew by only 5.4%, but Grossman led the garment sector has created 11.7% of revenue growth. & nbsp; & nbsp; & nbsp; Grossman plans to launch next year a series of spring clothing, Nike sports apparel company across the informal into the sports apparel market. 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